MARGA is a horoscope app designed for life predictions, relaxation, and relationship compatibility based on birth dates and time.
The app also includes features for tracking emotions, booking calls with experts in astrology, personal growth, tarot, and more, taking notes, and tracking the lunar calendar and natal charts.
- Researched user needs and the competitive landscape.
- Designed the user interface based on insights and UX/UI principles.
- Built prototypes and ran tests with user groups.
- Optimized the interface for mobile usability.
- Collaborated closely with the development team to implement the design.
- Iterated on the interface based on user feedback.
One of the main challenges in designing MARGA was meeting diverse user needs in a single app, while also integrating a variety of features related to astrology and personal growth.
MARGA was developed amid the growing popularity of astrology and interest in personal growth. Competitors offered separate apps for horoscopes, meditation, or astrology consultations, but there was no comprehensive solution combining all these features.
- Analyzed user needs and trends in the horoscope and relaxation space.
- Created an intuitive interface focused on simplicity and ease of use.
- Tested iterations and improved the app based on feedback.
- Continuously improved the user experience to maximize satisfaction and loyalty.
The MARGA mobile app provides a convenient way to access horoscopes, relaxation, and astrology consultations right from a mobile device, ensuring maximum accessibility and convenience anytime, anywhere.
As a result of my work on MARGA's design, I created an intuitive, functional, and appealing app that successfully combined different aspects of astrology and personal growth, giving users a complete experience and meeting their needs.
